Digital Consumers

By David Nicholas

Pages: 240 Published Aug 2008 Price: £ 39.95

The information professions - librarianship, archives, publishing and, to some extent, journalism –

have been rocked by the digital transition that has led to disintermediation, easy access and massive

information choice. Professional skills are increasingly being performed without the necessary context,

rationale and understanding. Information now forms a consumer commodity with many diverse

information producers engaged in the market. It is generally the lack of recognition of this fact

amongst the information professions that explains the difficulties they find themselves in.

There is a need for a new belief system that will help information professionals survive and engage in

a ubiquitous information environment, where they are no longer the dominant players, nor, indeed, the

suppliers of first choice. The purpose of this thought-provoking book is to provide that overarching

vision, built on hard evidence rather than PowerPoint ‘puff’.

The authors of the acclaimed CIBER Google Generation study, and an international, cross-sectoral

team of contributors has assembled together for this purpose. Key strategic areas covered include:

the digital consumer: an introduction and philosophy

the digital information marketplace and its economics: the end of exclusivity

the e-shopper: the growth of the informed purchaser

the library in the digital age

the psychology of the digital information consumer

the information-seeking behaviour of the digital consumer: case study – the virtual scholar

the Google generation: myths and realities about young people’s digital information behaviour

trends in digital information consumption and the future

where do we go from here?

No information professional or student can afford not to read this far-reaching and important book.

Please Send Your Order To: R Krishnan

Manager (Information Products)

Allied Publishers Pvt Ltd,

751 Anna Salai, Chennai 600 002